Why so serious?
I already don't like McDonalds, but having to listen to crappy radio commercials makes me like it less. Their fruit smoothie commercial, however, is the worst in a while. Here's why:
The ticking: I get it's meant to simulate how a working mother might feel going through her rushed and hectic day, but all it does is make me anxious, like I'm late for something. Since it's a radio commercial, I'm probably listening to it in the car, which means I'm probably at work, which means I'm already anxious. Thanks for adding to my stress, McDonalds.
The voice: The woman's voice was chosen perfectly. It sounds like it belongs to a woman who is not only raising a family but working full-time, and doing it with a perky and upbeat attitude, no less. Bite me, perky perfect housewife. I'm not raising a family or even working full-time and I'm not perky or upbeat half the time. So this woman is superwoman, doing everything she's expected to and with a happy face. And if you drink McDonalds fruit smoothies you can be too!
The boss: She has to compliment her boss's haircut as soon as she gets to the office. So her boss is a woman, which conveys a progressive America. However, the commercial also conveys she must compliment her female boss's new haircut if she wants to get anywhere, just like she'd need to blow her male boss if she wants to get anywhere. Or maybe this woman thinks that by complimenting her boss's haircut she'll have an edge over the men in the office, who likely won't notice or compliment it if they did. Either way, way to work for progression in America, McDonalds.
The job: So the woman gets in to work and barely checks her e-mail before she starts to slow down. Really? Was the haircut complimenting a little tiring, dear? I get she's supposed to be a busy working mother (she spent all morning making sure Janie has her book report, after all) but she should be able to get past 10am without a pick me up.
The pitch: The woman acts like getting a new fruit smoothie from McDonalds is the smartest thing she's done all day. She's not just reenergized, she's HAPPY! OMG IT HAS REAL FRUIT THIS IS SO EXCITING!
The return to work: The rest of her work day is all fun time play now that she's had a smoothie from McDonalds. She's sitting at her desk, giggling like an idiot and e-mailing ridiculous photos and youtube videos on company time and equipment. Oh, and if you're ROTFLOL at work you'll probably attract attention, and then all that hair complimenting you did earlier will go right out the door. And if you're not ROTFLOL then you shouldn't say you're ROTFLOL.
The couch: It's 5pm, no one bug mommy on the couch after a hard day at work. So, lady, all your time with your children was in the morning? Now you're not making dinner or helping them with their book reports or spending quality time with them? You've had a rough day getting the kids to school, sipping a smoothie and e-mailing pictures so now you deserve to veg out on the couch? Some supermom.
The text message: Oh wait, you were going to veg out on the couch all night (after all, you deserve it for being a hard working mom!) but Rachel texted you for girls night out. At fucking McDonalds. So, girls night out is now when you spontaneously leave your kids at home to go sit on tiny uncomfortable red and yellow plastic chairs and watch other people's kids run around like animals and play in the ball pit? Really? You don't go to, I don't know, maybe a relaxed wine bar? Or coffee shop? You'd really rather go to McDonalds for girls night out and watch other people's kids run amok? Do you also go to a cubicle farm on your vacations from work?
Lame. And beyond irritating.